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the perception of the people of the city of Yogyakarta towards the advertisement of the bird flu response program in the mass media
YOGYAKARTA CITY COMMUNITY'S PERCEPTION OF BIRD FLU RESPONSE PROGRAM ADVERTISING IN MASS MEDIA Background: To encourage the public to participate in the Bird Flu Response Program, the mass media is considered as an environmental factor that can change people's behavior through a social learning process. Whether or not the Bird Flu Response Program advertisement is effective in the mass media