the perception of the people of the city of Yogyakarta towards the advertisement of the bird flu response program in the mass media

COMMUNITY PERCEPTION OF YOGYAKARTA CITY
TO THE ADVERTISEMENT OF THE BIRD FLU RESPONSE PROGRAM IN THE MASS MEDIA
 
 
Background: To invite people to participate in the Bird Flu Response Program, the mass media is considered as an environmental factor that can change people's behavior through a social learning process. Whether the program's advertising is effective or not
The bird flu response in the mass media is heavily influenced by public perception, therefore it is necessary to conduct research to find out how the people of the city of Yogyakarta perceive advertisements for the Avian Flu Response Program in the mass media.
 
Research purposes: Knowing the public's perception of the Bird Flu Response Program advertisement in the mass media according to the level of education and knowledge about bird flu.
 
Research methods: Research using cross sectional method. In this study the level of public perception of the Bird Flu Response Program advertisement in the mass media was identified through a questionnaire.
 
Results: Education level did not influence public perception of the Bird Flu Response Program advertisement in the mass media with p=0,612 (>0,05). . Taken together the level of education, knowledge and mass media factors influence public perception of the Avian Flu Response Program advertisement with the results of the F test showing a p value (0,001) less than 0,05.
Conclusion: Taken together, there is an influence between the level of education, knowledge and mass media factors on people's perceptions of the Bird Flu Response Program advertisement. Partially, the level of education does not affect public perception, while knowledge influences public perception of the Bird Flu Response Program Ad
 
Keywords: Perception, Bird Flu Response Program Advertisement, Mass Media, Education Level, Knowledge
 
 
Principal Advisor
Dr. H. Zuchairi Dahlan, Sp.P
 
Companion Advisor
Drg. Punik Mumpuni Wijayanti, M. Kes.